“Entrepreneurship is neither a science nor an art. It is a
practice,” said Peter Drucker. Today, many students who graduate from their
college face big problems to get a job because of the mismatch between the
skill and job vacancy available. In the other side, many fresh graduate don’t
prepare any soft skill required to be value-added for looking for a job. Today,
youth just prepare themselves to get a job as civil servant. As solution, now
our government and many entrepreneurs have partnership project that socialize the
spirit of entrepreneurship for youth. There are three main reason why youth
must participate in entrepreneurship training earlier, i.e.: to know how they
to manage a business, to practice what they learn in college and to reduce
unemployment rate by open new job vacancy.
The first reason why youth must participate in
entrepreneurship training is to practice what they learn at institutional
education. Entrepreneurship training is a great chance for youth to practice
their knowledge at school or college. It is because in entrepreneurship
training they are funded and assisted to run a small business project. When
they are involved in entrepreneurship training, they can practice many lessons
from their college. In addition, our school college not only gives them
knowledge but also values and soft skills, for example computer and language
skills. Many urgent values such as honesty, discipline and determination are
gave for youth while their study at their school or college. A little or more
of soft skills also have been given to them as local content.
The second reason why youth must participate in
entrepreneurship training is for them to know how to manage a business. First,
how to manage our money is the most urgent part of all because a business can’t
be run without managing financial aspects. Entrepreneur should practice good
accounting and well managed budgeting to control their finance. Second, skill
of managing human resources is an urgent factor for keep a good relationship
with workers. Many psychological techniques are required by an entrepreneur to
communicate with workers such as for negotiating salary or job description.
Third, a business should design a very effective and efficient system of
production. A sustainable process from planning, organizing, actuating and controlling
and taking feedback to re-planning should be practiced by an entrepreneur to
get the best quality of product. Finally, we must consider for demand and
supply in market in order to avoid losses by making STP and marketing mix
analysis. In STP analysis, an entrepreneur should do segmenting, targeting and
positioning of his potential consumers before produce and sell. An entrepreneur
should also look at four marketing mix, i.e.: product, promotion, price and
place.
Another reason for it is to reduce unemployment rate by
opening new job vacancy. In order to making new job vacancy, a few institutions
like banking make a project to develop many youth entrepreneur. Wirausaha
Muda Mandiri (WMM) is a project by Bank Mandiri which has been
funding and creating many young entrepreneurs who have shown their best
potential. For example, a group of students at Economic Faculty of Syiah Kuala
University open their own job vacancy by opening fresh drink business named
“Juztrue” at campus park. They make many kind of juice drinks with very unique
and funny names so that their product is famous for consumer. Another example
is Elang Gumilang, who ran his business on low interest houses to be a very
prospective business and it has inspired many young entrepreneur. He created
many job vacancies from developing houses until selling it. By creating an own
business, an entrepreneur would be expected to open many new job vacancies to
reduce unemployment rate.
In summary, youth must participate in entrepreneurship
training earlier for three reasons; to know how they to manage a business, to
practice what they learn in college and to reduce unemployment rate by open new
job vacancy. So that, it is urgent for youth to participate in entrepreneurship
training.
Banda Aceh, 19 Juli 2012
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